The CMO who ships the code.
A 38% zero-touch leasing pipeline across 12 communities, designed and built by the marketing lead rather than bought: what was automated, what stayed human, and what it took to ship.
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Brandon Bender is the chief marketing officer of a multifamily investment company and the founder of ZORM, a studio of products he designs, builds and operates. He designed and built a prospect automation pipeline that converts 38% of prospects with no human interaction, and pairs UX, development and applied AI with common-sense solutions for fast lead acquisition. Formerly the chief technology officer of Mycart.com, he is based in Kansas City, MO.
My career started off working long days at Silicon Valley start-ups. Highlights include leading a large online business development effort for PRM, a high-end destination developer, managing two digital agencies, and building and launching an e-commerce website builder. Today I am the chief marketing officer for a multifamily investment company, where I designed and built a prospect automation pipeline that converts 38% of prospects with no human interaction.
Leading teams to heavily optimize the customer experience through web-based funnels and full prospect automation, pairing UX, development and applied AI with common-sense solutions for fast lead acquisition.
A 38% zero-touch leasing pipeline across 12 communities, designed and built by the marketing lead rather than bought: what was automated, what stayed human, and what it took to ship.
Available on requestOne title, offered as a talk or a podcast conversation. Further titles are added here only once they exist.
Appearances will be listed here as they happen.